IW Group’s rebrand was developed to reflect the agency’s evolution, adaptability, and breadth of cultural and client work. The existing identity no longer captured the scale or range of the agency’s practice, calling for a system that could feel both refined and flexible across industries and platforms.

Rooted in typography, the 2025 IW Group identity is sleek, elegant, and built to adapt. A generative design system allows the brand to shift and respond across applications while maintaining a cohesive visual language. The result establishes a contemporary foundation for the agency—one that supports cultural storytelling, diverse client work, and future growth.