✦ Featured Case Studies
McDonald’s
Concept Development, Art Direction & Fabrication
To celebrate the release of the new McCrispy Strips, McDonald’s transformed a familiar brand ritual into a large-scale, interactive installation—inviting visitors to engage with McDonald’s iconic sauces in an unexpected physical format.
Independent Short Film
Production Design, Art Direction & Fabrication
Driving through the Mojave Desert, Frankie and her daughters encounter unfriendly strangers. The girls’ fixation with Westerns and outlaw tales quickly spirals into real danger.
Conceptual Costume Fabrication
Concept Development & Fabrication
How do we comfort ourselves during a crisis, large or small, physical or mental? These Crisis Suits explore costume as armor, comfort wearables, and narrative devices.
McDonald’s
Art Direction & Fabrication
Built around the ritual of the McRib’s comeback, the Caroloke Bus Tour created a traveling stage for fan participation—merging nostalgia, humor, and performance into a communal brand moment.
IW Group, Inc.
Art Direction & Branding
We launched a fresh new visual identity for the company that launched in March of 2025.
McDonald’s x Genshin Impact
Art Direction & Fabrication
The McDonald’s × Genshin Impact LAN Party was a live experiential campaign that brought players together through gameplay, branded environments, and shared fandom.
CAPE & IW Group
Art Direction, Experiential Design & Branding
Designed NVAAFF’s original brand identity, festival visual system, and website, establishing a cohesive platform that supports cultural storytelling, accessibility, and community engagement.
