The McDonald’s Sauce Drawer in NYC was an experiential activation designed to introduce McCrispy Strips & Creamy Chili Strip Dip by rethinking how fans interact with sauce. Informed by Asian American dining etiquette and long-established routines around McDonald’s chicken products, the experience invited guests to experiment with a new set of “rules” through hands-on interaction.

Visitors could mix and match McDonald’s sauces, bottle their custom blends to take home, and use an AI-powered label maker to name and share their creations. As Art Director, I led concept development and visual direction across the physical build and interactive moments, shaping the experience from design through fabrication.