Experiential Campaign

McRib Holiday
Caroloke Bus Tour

Client: McDonald’s
Agency: IW Group
Role: Art Director · Multimedia Designer · Fabrication
Year: 2024

✦ Overview

For the 2024 holiday season, McDonald’s celebrated the return of the McRib with a traveling “Caroloke” double-decker bus in LA and NYC. Making several stops in each city, and featuring global stars Ylona Garcia and Tiffany Day among the McRib choir, the public was invited to sing along to “McRib-ified” holiday classics.

Recap video and images are all property of IW Group and Client.

McRib Caroloke Bus Tour NYC 2024
McRib Caroloke Bus Tour Chinatown LA 2024
People singing along to McRib Caroloke Bus in Koreatown in NYC
McRib Caroloke Bus Tour Rose Bowl, LA 2024
McRib Caroloke Bus Tour Washington Square Park 2024
McRib Caroloke Bus Tour Korea Town 2024
McRib Caroloke Bus Tour Flushing 2024

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