Experiential Design & Film Festival

Napa Valley
Asian American
Film Festival

Clients: CAPE & IW Group
Agency: IW Group
Role: Art Director · Multimedia Designer · Fabrication
Year: 2025

✦ Overview

The Napa Valley Asian American Film Festival required a flexible brand system that could support cultural storytelling, accessibility, and community engagement. I led the design of the festival’s original brand identity, visual system, and website—creating a cohesive platform that centers filmmakers’ work while establishing a clear and welcoming festival presence. All imagery is property of NVAAFF.

See the festival website here.

Purple background with stylized flower and wave patterns, logo for Napa Valley Asian American Film Festival in white text.
Barista preparing espresso at coffee shop counter. Coffee grinder filled with beans and espresso machine visible.
Crowd of people attending an event in a large, modern, glass-walled venue with some standing and some seated at tables, and a catering area visible on the right.
Panel discussion at Napa Valley Asian American Film Festival with four women on stage, one holding a microphone, seated in chairs, with a large screen behind displaying the festival's name and logo.
Banner for Napa Valley Asian American Film Festival, held February 6-7 at Napa Valley College, featuring a purple background with white and yellow text, an icon of a film reel, and grapevine illustrations.
Two men stand at a table in a bright indoor space. One man, wearing a black jacket, is smiling with sunglasses hanging from his collar. The other man, with gray hair and wearing a dark zip-up jacket, is looking at a brochure or program he is holding. There are cups, plates, and a potted plant on the table.
Two elderly women are at a food buffet, serving themselves from a variety of dishes on a wooden table. The table has salads, bread, and other foods, with a green plant centerpiece. The background shows a busy indoor event with other attendees.
A man in a blue checkered suit with pink pocket square being interviewed at a formal event, with a woman in colorful dress and a young man in a black suit holding a microphone.
Inside a modern conference center with large glass walls, people are gathered around tables with red tablecloths, engaging in conversations and activities. The background features a banner and artwork, with warm wooden paneling and purple and blue lighting.

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