McDonald’s Minecraft Movie Meal

Written By Meave Cunningham

✦ Overview

As Multimedia Designer on the ACM social campaign for McDonald’s Minecraft Movie Meal, I developed copy and concepts for social content, edited in-language adaptations of Wieden+Kennedy’s global campaign, and supported packaging development for influencer YAMI Boxes released alongside the launch.

✦ Credits

Clients: McDonald’s, Warner Brothers & Mojang
Agency: IW Group, Inc.
Roles: Multimedia Designer, Design Support
Release Date: March 2025

Meave Cunningham
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