✦ Archive
Bowmore Tastemore Series
Taking inspiration Bowmore’s birthplace on the Isle of Islay, The Tastemore Book’s look and feel is designed to immerse viewers into the world of Bowmore, while progressing them through their Tastemore journeys, page by page.
The McDonald’s Sauce Drawer
McDonald’s transformed a familiar brand ritual into a large-scale, interactive installation—inviting visitors to engage with McDonald’s iconic sauces in an unexpected physical format.
McDonald’s Genshin LAN Party
The McDonald’s × Genshin Impact LAN Party was a live experiential campaign that brought players together through gameplay, branded environments, and shared fandom.
Napa Valley Asian American Film Festival
Designed NVAAFF’s original brand identity, festival visual system, and website, establishing a cohesive platform that supports cultural storytelling, accessibility, and community engagement.
McDonald’s McRib Caroloke Bus Tour
Built around the ritual of the McRib’s comeback, the Caroloke Bus Tour created a traveling stage for fan participation—merging nostalgia, humor, and performance into a communal brand moment.
Commodity & Spectacle
Commodity & Spectacle conceptual sculptures
Suit Up
How do we comfort ourselves during a crisis, large or small, physical or mental? These Crisis Suits explore costume as armor, comfort wearables, and narrative devices.
McDonald’s McDonaldland Meal
Multimedia Designer for McDonald’s McDonaldland Meal ACM social campaign.
McDonald’s Minecraft Movie Meal
Design Support for McDonald’s Minecraft Movie Meal ACM social campaign in partnership with Mojang and Warner Brothers.