✦ Archive
Bowmore Tastemore Series
Taking inspiration Bowmore’s birthplace on the Isle of Islay, The Tastemore Book’s look and feel is designed to immerse viewers into the world of Bowmore, while progressing them through their Tastemore journeys, page by page.
The McDonald’s Sauce Drawer
McDonald’s transformed a familiar brand ritual into a large-scale, interactive installation—inviting visitors to engage with McDonald’s iconic sauces in an unexpected physical format.
McDonald’s Genshin LAN Party
The McDonald’s × Genshin Impact LAN Party was a live experiential campaign that brought players together through gameplay, branded environments, and shared fandom.
McDonald’s APA Next
McDonald’s supports APIA students to pursue their educational ambition with programs ranging from workshops to mentorships and mental health initiatives to a changemaker content series. The education summit took place in LA and Boston and held panels and workshops featuring Ming-Na Wen, and Ramona Young.
Napa Valley Asian American Film Festival
Designed NVAAFF’s original brand identity, festival visual system, and website, establishing a cohesive platform that supports cultural storytelling, accessibility, and community engagement.
McDonald’s McRib Caroloke Bus Tour
Built around the ritual of the McRib’s comeback, the Caroloke Bus Tour created a traveling stage for fan participation—merging nostalgia, humor, and performance into a communal brand moment.
IW Group Rebrand
We launched a fresh new visual identity for the company that launched in March of 2025.