McDonald’s Genshin LAN Party
✦ Overview
The McDonald’s × Genshin Impact LAN Party was a live experiential campaign that brought players together through gameplay, branded environments, and shared fandom.
✦ Credits
Clients: McDonald’s, Hoyoverse & Genshin Impact
Agency: IW Group, Inc.
Roles: Art Director & Multimedia Designer
Release Date: Sept 2024
