The McDonald’s Sauce Drawer
✦ Overview
To celebrate the release of the new McCrispy Strips and the Creamy Chili Strip Dip, McDonald’s transformed a familiar brand ritual into a large-scale, interactive installation—inviting visitors to engage with McDonald’s iconic sauces in an unexpected physical format.
✦ Credits
Client: McDonald’s
Agency: IW Group, Inc.
Roles: Art Director & Multimedia Designer
Release Date: May 2025
