McDonald’s McRib Caroloke Bus Tour
✦ Overview
Built around the ritual of the McRib’s comeback, the Caroloke Bus Tour created a traveling stage for fan participation—merging nostalgia, humor, and performance into a communal brand moment.
✦ Credits
Clients: McDonald’s
Agency: IW Group, Inc.
Roles: Art Director, Multimedia Designer & Fabrication
Release Date: December 2024
