Napa Valley Asian American Film Festival
✦ Overview
The Napa Valley Asian American Film Festival required a flexible brand system that could support cultural storytelling, accessibility, and community engagement. I led the design of the festival’s original brand identity, visual system, and website—creating a cohesive platform that centers filmmakers’ work while establishing a clear and welcoming festival presence. All imagery is property of NVAAFF.
See the festival website here.
✦ Credits
Client: McDonald’s
Agency: IW Group, Inc.
Roles: Art Director & Multimedia Designer
Date: February 2025 & February 2026